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Blog

What we are building

Notes on the decisions behind Buildly - why a generated site waits for a human before it goes live, what a spark measures, and how one database serves thousands of businesses without leaking between them.

Product

Why a generated site should never publish itself

AI output is a draft, not a deliverable. Every site sits behind an explicit publish step, and the reasoning is less about trust in the model than about who is accountable for what a business claims.

Coming soon

Pricing

What a spark actually measures

Sparks cover generation, not storage or hosting. Uploading your own photos is free, which changes the shape of what a cheap site looks like.

Coming soon

Engineering

Switching templates without losing your content

Every template implements the same blocks with the same prop shapes. That constraint is what makes a redesign a dropdown rather than a rebuild.

Coming soon

Engineering

One database, many businesses, zero leaks

Tenant isolation enforced by the database itself, not by application discipline - and the test suite that deliberately writes the wrong query to prove it.

Coming soon